Hi Julia
There is a lot of competition in this market, many local established coach tour services who can pick the traveller up from home and get them to destination, offer tour days and itiineries to visit historic sites, museums etc. Also excursions out during the trip (using guides as per JY do abroad) do the porterage etc all with benefit of having one seat for whole journey and no coach changes. Event prices and hotel standard similar to JY. Doubt if JY could compete I regret to say. Best wishes.Travellite.