Hi Bob,
We have had various feedback about Feefo. And you raise a good point in that could some of these reviews hinder rather than help a tour so I'd like to take a minute to discuss the logic behind us using them. One of the main things we found in research was that travellers want to see feedback on holidays and are more likely to trust independent review sites such as Feefo (and others similar to it) than snippets of "testimonials" that appear on our own websites and brochures. This in part because we can't pick and choose our favourite reviews and hide the rest - everything gets published.
In the last month alone (which includes the Christmas lull) there were close to 400 Google searches for the term (and variants of) 'Just You Reviews'. So travellers know our brand and are interested in our tours, but need that independent reassurance that travelling with Just You is the right thing for them and Feefo does help with this.
Just You is lucky - we also have the Community and you've probably noticed that in the brochure where we include comments from our members, we have also included the URL so that readers can take a look at the review in full. And, once a customer is on the community, if they take a look around, they can see that not only is it full of real travellers sharing their experiences, but that we do also post the reviews of travellers who have sadly encountered issues on their trips and this does give travellers a full view of what we do.
Unfortunately not all of our new and existing travellers use the Community (although we are looking at more ways to promote this), and new travellers to Just You will not see the reviews in the brochure straight away, so we have to look at more ways to capture comments, both positive and negative, so that they are available for all to see when researching their holidays and making their decision as to whether or not they would like to travel with us.
Hopefully the above has helped to explain our logic behind Feefo.
Kindest regards,
Julia